Web Development in Business

Web Development in Business WEB DEVELOPMENT Redefine your Business with our Professional Websites Elysium Services is a complete Web Portal Development service company to create effective static and dynamic websites using cutting-edge and significant features of the web portal development service tools. With more than 7 years of experience in designing and developing web applications for the clients in over 15 countries, Elysium Service is the most reputable and trustworthy one-stop vendor to comprehend the most aspiring and complex projects. We ensure seamless and continuous web development through the optimal control and visibility into the workflow. We integrate well-suitable project development strategies and methodologies with the appropriate project management tools and domain expertise to deliver high quality end-to-end web solutions. We create effective websites that perfectly meets the challenges of the current competitive environment. Our customer-centric websites allow two-way communication with the customers, complete integration with the social media networks and deliver experiences designed to convert the visitors into customers. Our skilled programmers and developers are capable of successfully executing the most complex projects and ensuring high performance, scalability and system integration to the clients. Our dedicated team with developers, designers, testing and quality assurance (QA) tests and IT support offers an efficient solution to the quick deployment of a large software project or reliable support for the ongoing IT needs of the clients. HTML5/CSS Harnessing the power of HTML5 and CSS3, our skilled developers invest their maximum intelligence to develop highly responsive web solutions. Our developers have excellent knowledge of integrating the HTML5 and CSS3 platforms to give a fresh look to the website WORDPRESS With its extensive theme and plugin directory, WordPress is the most powerful platform trusted by millions to scale their business with ease. We offer customized WordPress development to create highly functional website or blog for our clients CMS Efficient Content Management System (CMS) that enables total control and management of the website without requiring outside assistance. Our CMS team excels in providing extraordinary CMS development service using WordPress, Joomla, DotNet Nuke and Drupal WEB PORTAL Elysium Services is a one-stop web portal development provider. Our expertise allows developing web portals that integrate the information access and content distribution, workflow management and social networking mechanisms E-COMMERCE We create and promote powerful and user-friendly e-commerce portals, for easy navigation with more advanced and effective features. Flexible e-commerce solutions for secure online shopping and robust trading applications MOBILE APPLICATIONS Our Mobile application developers offer unique expertise in the Mobile Application Development for various platforms including Android, iOS, Blackberry and Windows, and delivered complex mobile apps across domains DIGITAL MARKETING Our result oriented digital marketing solutions abridge the marketing gaps for businesses, through effective website promotion. Our strong digital marketing tools assist our clients to build a competitive authority in the global industry BUSINESS SOLUTIONS Elysium Developer provides effective business solutions through the development, implementation and integration of the enterprise web solutions that allow the organizations to reduce the process interruptions and resolve the data transaction issues. HTML5/CSS Building Highly Responsive Websites for Better Business HTML5 offers superior support for multimedia, video, animation, web applications and mobile development. Due to the integration of video streaming into browser applications, the browsing experience of users is improved. Highly responsive and adaptive mobile websites are built using the integration of HTML5 and CSS3 platforms. With the inevitable increase in the popularity of both HTML5 and CSS3 platforms, the designers and developers can look forward to the exciting possibilities for their websites and applications. Furthermore, the HTML5 web applications developed by our expert developers are cross-platform compatible and able to function seamlessly across any device or software platform. Our HTML5 developers have excellent knowledge of integrating HTML5 and CSS3 to give a fresh look to the website. Our comprehensive understanding of the earlier versions of HTML, and our expertise at employing CSS3 and JavaScript, has enabled our designers and developers build highly responsive websites. Our experienced team of developers creates a rich web development for the clients, using its offline, storage, multimedia, 3D, graphics, effects, CSS3 styling, file/hardware access, real time communication, semantics, markup and performance and integration capabilities. Our expertise in the web development field empowers us to assure our clients with the inspiring services. CMS Everything is simple with our Exclusive CMS service Content management solutions are intended to enable efficient businesses management and quick distribution of information, through the clear, appropriate and keyword-rich contents to a website. Elysium Service offers effective content management solutions for the proper management of the content and business data in an organized manner. Elysium Services deliver more feasible and scalable content-driven web and mobile applications tailor-made to the specific requirements of the clients, at affordable prices. We work with the clients to learn their business needs and provide reliable solutions according to their application requirements and budget constraints. We provide a robust and flexible solution to the content management over the website, through the complete understanding of the immediate and future needs of our clients. Our highly expertise website copywriting service delivers the right messages to the customers. Our customized CMS service allows the clients to easily update and manage the entire website without requiring any external assistance. This mainly reduces the operating costs and provides more convenience for timely updates. Our CMS team excels in providing extraordinary CMS development service using WordPress, Joomla, DotNet Nuke and Drupal. WEB PORTAL Your Smart Choice for Best Web Portals Elysium Services is a one-stop web portal development provider of custom web portals of any size or complexity. We create cutting edge web portals across diverse business domains, to streamline the business operations and improve the profitability and return on investment. With more than a half decade of experience and an impressive clientele, Elysium Services caters to a diverse portfolio of various industries and businesses, ranging from small start-ups to the big business and offers open source customization to the clients across worldwide. Web portals designed and built by the Elysium Services utilize the cutting-edge technologies to integrate the rich functionality and robust management strategies for complete user satisfaction. We gather the unique ideas or concepts of our clients and transform them into quantifiable business results. Elysium Services provide best-in-class website development services at affordable price that provides excellent results within a short period of time. We always focus on the needs of the customers and deliver customer-centric solutions, instead of expecting the customer to adapt with the technology and domain of our developer’s choice. Our project consultants and technical team will assist the clients from the initial planning stage of business ideas to the final evolution of the web portal. E-COMMERCE Find More Customers with our E-commerce Solutions An effective e-commerce solution can do many wonders to your website and help you achieve your dreams. Elysium developers build e-commerce websites that not only engage the viewers, but also transform them into buyers. We are specialized in the development of dynamic database-driven E-Commerce Portals, the most cost-effective way of promoting your business online. The primary objective of our dedicated e-commerce solutions is to maximize the profits of the clients. From aiming at your customer base with the carefully personalized customer-centric messages to the business flow optimization, our e-commerce services are highly guaranteed to generate a healthy ROI for your business. Through our customer focused strategies, we target the right customers to the success of your e-commerce website. With ample experience in serving the needs of multiple industries, we provide the best e-commerce portals with easy navigation and usable Product filters. Our e-commerce applications stand a class apart with high level of usability and functionality, while enabling the users to completely control their business processes. Our e-commerce solutions incorporate all basic features and appropriate security methods required to run a successful online business. MOBILE APPLICATIONS Harnessing the power of the mobile applications for your business With the continuous evolution of advanced smartphones, more businesses started the creation of own mobile applications for their needs. Elysium Services is one of the most popular mobile application development companies in India, which designs and develops user friendly and user-centric apps with real innovations. Elysium Services has mastered in the mobile apps development and served many clients across the globe. We help you to build a one-to-one relationship with the customers by creating mobile apps for your business. We offer unique proficiency in the development of Mobile Applications across various platforms including Android, iOS, Blackberry and Windows. Our proven Mobile Application Development expertise addresses the needs of clients from simple SMS alert to the complete mobile application development needs. We mainly focus on the needs of the mobile application and evaluate the suitability of the mobile applications within existing businesses. Even with a brief business concept of mobile application, we provide comprehensive solution that satisfies the business objectives of our clients. We leverage our expertise to get a mobile app solution that improves the bottom line of the client’s business. DIGITAL MARKETING Improve Your Brand Reputation with Digital Marketing Service Our digital marketing offers an invaluable opportunity for carving out virtual space to respond to the customers and increase the brand reputation in an innovative and visually-engaging way. Our main aim is to achieve high search engine rankings for the website and provide result oriented solutions to bridge the marketing gaps for businesses. We believe in the effective demonstration of the results and accept the responsibility of promoting the client’s website for effective business promotion. Our highly experienced team of SEO and SMO professionals is capable of driving quality traffic to your website. Through the complete analysis of the competition of the client’s website, we optimize the website and monitor the progress of the website, while continuously making adjustments to our SEO strategy. Our marketing strategies develop the online reputation and improve the sales and exposure with the expert internet marketing consultants. Our dynamic digital experts completely evaluate the online marketing requirements of the clients, and execute effective internet marketing solutions that perfectly suits with the business targets of the clients. With 100% customized and intensive website promotion strategies, we increase the user engagement, website traffic, overall sales brand reputation. Our social media marketing increase your visibility, create name branding, and promote your services through all aspects of online networking sites and directories. BUSINESS SOLUTIONS Boost your Business to the next level Effective business solutions promote the business to the next level and make them to stay ahead in the competition. Elysium Services offers a wide range of customized business solutions to service the specific business requirements of our clients. Elysium Services provides horizontal expertise to the companies as they launch or improve online service, facilitate decision making and automate business processes. Our business analysts provide understandable and trustworthy logical solutions results within a particular business context. Elysium Services automates the business processes by developing, implementing and integrating innovative enterprise solutions that allow the companies to prevent the process interruptions and resolve the data interchange issues. Through the comprehensive analysis of the needs of our clients, we draw out a business plan with the future business foresight, and deliver innovative and effective business solutions. Efficient and apparent business process management can be achieved, by increasing the automation of business workflow to the higher level. We support our customers to achieve their significant business goals with reduced efforts, through the improvement in the predictable results in specific operational activities and business process.

Informal situational analysis †kia motors corporation Essay

An informal situational analysis is being conducted on KIA Motors Corporation to analyse critically the internal and external environment as it concerns KIA so as to determine its capabilities, customers, positioning and competitors within its business environment. It would also involve the marketing and business strategy of the organization, how they align to achieve profitability and/or market orientation, we would be able to discover after this analysis if KIA’s focus is on profitability or market orientation. Are they a market-oriented organisation? This exercise can be achieved by exploiting the SWOT analysis, PESTEL or the 3Cs analysis and this analysis would concurrently use 2 of them. KIA Motors Corporation was founded in 1944 to engage in the manufacturing and sales of automobiles starting from bicycles to passenger vehicles, commercial vehicles, military vehicles and recreational vehicles while also investing in new technologies in the development and manufacture of eco-friendly cars. Kia Motors remains a driving force in Korea’s automotive industry with an expanding product line sold through a network of 4000 dealers, 20 sales subsidiaries, 141 distributors scattered across about 170 countries around the world. Its major brands are the Cerato, Soul, Rio, Picanto, Sorento etc. Kia’s management vision coined as – Innovation for Humanity tells a lot about its commitment to market orientation. 1. To grow the Kia brand to a world class level and become a leader in the global automobile industry. 2. To pursue â€Å"Customer Happiness† by providing the best technology and the highest levels of quality and service. 3. To work hard at growing out of conventional modes of thinking by being creative and spontaneous innovating 4. To achieve its long term vision by striving to satisfy the customer through technological innovation that respects people and nature. KIA Motors’ goal and mission statement is â€Å"to become a tier-one automotive brand by 2016 with a mission to become one of the most desirable brands in the automotive industry by providing a different type of driving experience that will enhance people’s lives and enrich them every day.† According to several researchers of marketing strategy, an organization that is highly market oriented and aiming at achieving above normal market performance and providing superior value to customers to achieve a competitive advantage is bound to make profit, however, profit ought not be the major focus above market orientation. Kia is able to inculcate the culture of market orientation which according to Kohli and Jarwoski (1990) â€Å"is the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments and organisationwide responsiveness to it† into the organization. Kia gathers intelligence on its present and future customers through using data as regards their family life, work, holidays, interests etc from reputable marketing surveys, it also gathers information on current and future weaknesses and strengths of its competitors and ensure all these information are properly disseminated to all departments of the organization inorder to each to position itself appropriately to achieve customer satisfaction and maintain competitive edge. There is a strong coordination between key departments ranging from marketing, branding& communications, finance to design departments. Therefore, there is a positive relationship between market orientation and profitability. The organization also as a matter of policy allocates up to 5% of its profits to Research & Development so as to continue to deliver sustainable superior value to its present and future customers even in the long run. SWOT Analysiss STREGHTS 1. Its marketing strategy that is focused on customer needs and desires. 2. Pricing 3. Style and Vibrant designs that provide appeal to the younger generation. 4. Increasing network of distributors and dealers worldwide. 5. Lower cost of production 6. Manufacture of hybrid electric vehicles (eco-friendly) and highly fuel efficient products that can match other international brands. WEAKNESSES 1. They need to improve on operational efficiency to meet both quantitative and qualitative standards 2. Inability to appeal to a broader audience 3. Quality 4. Low global awareness level OPPORTUNITIES 1. A shift in consumer preference for eco-friendly vehicles due to skyrocketing oil prices and increased pollution resulting in the depletion of the ozone layer. 2. Partnership with Hyundai in a single production line and plant will result in economies of scale for the KIA brand and allow it to continually focus on designs and marketing for new products. THREATS 1. Competition is becoming stiffer 2. Direct exposure to sharp changes in the price of raw materials or OEMs not manufactured by KIA could have a positive or negative impact on bottom lines and prices that hitherto used to be a selling point. 3. Vulnerability to natural disasters similar to that which affected Toyota in Japan. 3 Cs Analysis Company The marketing strategy of KIA as already mentioned above is directed towards meeting the needs and desires of its target customers. Marketing mix Product – Kia introduces a new model after about 18months of the last model launch which usually comes with an improvement with respect to interior and exterior specification which is meant to compete with other brands entering the market. The stages of the product life cycle being introduction stage, growth stage, maturity stage and decline stage. Therefore at introduction stage, sales are just beginning to gain momentum, awareness and education of customers on the product is just being done and the customer is beginning to take purchasing decisions. At this stage, Kia engages in aggressive and catchy adverts and mono fairs across countries to persuade potential customers to buy. And it can be said that Kia brand has an average life cycle of 3 years after which the customer is ready for a change of car. At the growth stage when Kia car owners have clocked 3 years on their former purchase, a lot of them are willing to buy the new model that has newer options and sales continue to climb at this stage, but at maturity, sales peak, and begin to decline which is when sales and profits are likely to decrease. Therefore, the organization upon studying the pattern of sales on the large variety of brands they have, adopt a production mix that emphasizes manufacture of higher selling products than products that have lower sales. Pricing – The company adopts different pricing for their products at different stages of their product life cycle by placing higher value on vehicles at introduction stage and depending on market response adjust the prices accordingly, however in order to penetrate the market as quickly as possible and deeply before competitors, it adopts the penetration pricing strategy. Also for each brand of car model, prices differ to allow consumers to decide at best suits their lifestyle and needs, for example, the Rio has 3 variants and with different prices from which a customer can choose from. However, the price of Kia vehicles ranges from $8,000 to $36,800 with the Picanto being the lowest of the range and the Sorento tops the range of products. Place – Kia is headquartered in Korea but has networks and is well represented across the world through 4000 dealers, 20 subsidiaries and 141 distributors with further expansion still ongoing. Dealers could make or mar the brand, and therefore, Kia ensures there is uniformity in the outlook of dealerships across the world, while ensuring standards are strictly adhered to. In trying to ensure customer service are not compromised, it is necessary for them to generate feedback from customers across the world concerning their Kia experience at all dealerships and also recognize those known to uphold the Kia standards. Promotion and Branding – Kia, in the last 10 years has spared no costs creating awareness of their products to the consuming public. Using not only the traditional approach of promotion and advertisement but also the use of social media and electronic digital marketing. The use of social media allows it to constantly connect with younger generations and enable it to receive and give feedback as efficiently as possible. At the introduction stage of a product is when large amounts of funds are invested in promoting to make consumers aware of the new product and its benefits. The company’s websites are also well developed to promote and advertise their products. They also get involved in endorsements and sponsorships of major events, sport teams, athletes, charity events etc. that they believe would sell the KIA brand. Kia has introduced a number of novel ideas into the automotive world market and have allowed the brand to be built since it was launched to the United States market in 1992 and to the rest of the world riding on the slogan â€Å"Power to surprise†. Its major emphasis on Design has also allowed it to carve a niche for itself in the market and the evolution of the brand. Therefore, they safely assume brand recognition has been achieved while not resting on its oars to gain market share by continuing to establish the best customer relationships. The branding strategy being deployed by Kia so far can be termed to be successful allowing it notch the 87th position on the 2012 Interbrand’s Best Global Brands survey far behind its benchmark competitors, Toyota at No 10 and Honda at No 21. Customer KIA’s marketing strategy is formulated in such a way as to address to 2 significant issues which the organization revolves round. Which customers do we want to serve? How do we intend to create value for the customers we want to serve? To answer the 1st question, KIA embarked on a process of market segmentation through market intelligence across 4 variables namely – geographic, demographic, psychographic and behavioural. Diagram 1 – Market Segmentation The 2nd question in formulating its marketing strategy is market differentiation and positioning which is being done through its major focus on its core strength which is cutting edge design and style. In 2006, Peter Schreyer, an award winning designer came on-board as Kia’s Chief Design Officer thereby completely turning around the entire product design line since 2009 to date and making KIA a world renowned automotive brand. Kia Motors UK is differentiating the product within the market by selling with a 7 year warranty that can be passed on to whoever the vehicle is transferred to, this is a novel and one of its kind in Europe. In Nigeria, Kia workshop is open Mondays through Sunday to cater to working class people that are unable to bring in their cars for service during workdays. Therefore, the KIA’s customer is the average middle and upper middle class with an average age of 40, upwardly mobile, male and female looking for the best value for money and located in all parts of the world. Competitors Kia’s major competitors are Hyundai, Toyota, Ford, Chevrolet, Vauxhall. Toyota continues to lead the pack due to its high resale value that cannot yet be matched by Kia and also its reputation for safety. The selling point being adopted by this company to achieve competitive advantage is a better price offering, i.e better price for better styled product. However, the Kia brand is not yet known in major global cities and it is a known fact that they are lacking in global awareness for which the organization is already positioning itself to address. Inspite of being presently owned by Hyundai, Kia is still being seen as competition. Since the recession, Kia has stealthily grown its market share coupled with the Tokyo disaster which stalled Toyota production for a period, this allowed for a high growth rate for the brand in the last 5 years, but with the recent pick up of Toyota, Kia is likely to have a tough time in maintaining this growth rate which stood at 27% in 2010 against industry averages of 12%. Therefore, they continue to invest in capital expenditure, building of new plants, re-inforcement of the design centers to be able to churn out designs that would continue to project a dynamic and youthful brand, aggressively market and expand its presence across the world. CONCLUSION The business and marketing strategies of Kia are well aligned as analyzed above which is responsible for the success they have continued to achieve over the years as reflected in the gradual brand acceptance globally. Kia is customer and market oriented, it does not pay lip service to its goals and mission of ensuring it delivers excellent customer service and also getting to the top 3 automotive organization even though it may seem as an unachievable task, it still continues to position itself to bridge the gap. It is recommended amongst others that Kia improves on quality of its products, availability of OEM parts and spare parts, access to after sales service and all other factors that make the brand more attractive and also increase on its resale value which is presently nothing to write home about presently. It should also from time to time gather information on which cars are receiving more acceptance and ensure they are produced in quantities that would meet customer needs. As we speak, the Sportage is doing very well but supply remains low to meet up with demand. Kia also adopts the use of market share as a measure of brand equity measure which according to Aaker(1996) to be deceptive especially since Kia prices are lower relative to market prices, therefore it is also advisable to measure the relative market price at which the brand is being sold compared to industry market price. REFERENCES 1. Aaker, D. A., (1996) ‘Measuring Brand Equity Across Products and Markets’, California Management Review, 38 (3) pp.102-120 2. Interbrand, (2013) Best Global Brands 2012: The Top 100 Brands, Available at: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand- View.aspx, (accessed: 14/10/13) 3. Kia Motors Corporation- Company Profile, Information, Business Description, History, Background Information on Kia Motors Corporation [online] Available at: http://www.referenceforbusiness.com/history2/74/Kia-Motors-Corporation.html [Accessed 14 October 2013] 4. Kohli, A. J. & B. J. Jaworski, (1990) ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’, Journal of Marketing, 54 (2) pp.1-18 5. Yu R.(2011), â€Å"Focused, feisty Kia bears down on its competitors† (online) Available at http://usatoday30.usatoday.com/MONEY/usaedition/2011-06-28-Kia_CV_U.html, (accessed 16 October 2013) View as multi-pages

Karl Marx s Influence On Society - 1423 Words

Karl Marx may be regarded as one of the most influential thinkers and his views on how society functions have shaped the development of socialist and economic theories. Political philosophers have developed a variety of enlightened ideologies depicting how governments and societies are organized over the course of history. Marx’s influence by Georg Wilhelm Friedrich Hegel would lead to Marx’s view of history known as historical materialism, â€Å"Life is not determined by consciousness, but consciousness by life† (Marx, Engels Arthur, 2001 p. 69). Marx argued the existence of human society pushed on productions, and in turn, productions shapes the ideas of humans. Hegel possessed an idealistic view on how the world functions, idealism claims†¦show more content†¦Marx was greatly influenced by one of the most influential philosophers of modern time, Immanuel Kant. Like Hegel, Immanuel Kant promoted idealism. As the most vehement anti ­egoist through hi story, Kant believed in the rejection of physical desires in any capacity and lived a life congruent with one’s duties and moral responsibilities in life. He executed this selfless principle by consistently practicing selfless service and virtue, never choosing personal happiness over others. Therefore, Kant vigorously rejects any type of materialism because he does not think anything morally inclined could arise from seeking personal gain. As a result of this philosophy, Marxism consists of helping the impoverished working class follows the proper moral code laid out by Kant to perform an action because it is right. Hence why Marx wrote the Communist Manifesto, which encouraged movement away from capitalism. Marx s views were often contrary to Hegel’s, primarily because Marx believed society would improve by the work of man and material possessions are what drives human development rather than an idealistic view where ideas were the driving source of development. As s tated in The German Ideology, â€Å"What they are, therefore, coincides with their production, both with what they produce and with how they produce. The nature of individuals thus depends on the material conditions determining their production (Marx, Engels Arthur, 2001 p. 62). This quote depicts the ability of manShow MoreRelatedKarl Marx s Influence On Society1149 Words   |  5 PagesKarl Marx emphasized conflict in the society due to consumerism, religion, intersectionality. He saw this conflict and determined that hidden structures can benefit him and others by using the term of ideology which can rely on true or false consciousness. Marx was a unique sociologist who expressed his own ideas in various ways. Applying to Marx’s Theory towards slavery, it showed how the society use to be and how it impacted the slaves to be part of their culture to manifest the society. Read MoreKarl Marx s Influence On Society962 Words   |  4 PagesThe readings about Karl Marx during these past weeks have been very interesting. Through the reading I have been able to see how Marx sees, analyses, and discusses about society. Marx is able to do this by allowing us to see through his perspective, experiences, and the history that he has learned throughout the years. Many concepts have come up in the reading but the ones that have stood out to me are alienation, exploitation, and class structure. Alienation and exploitation go hand in hand,Read MoreThe Communist Manifesto And Das Kapital1507 Words   |  7 PagesKarl Marx A German philosopher, economist, journalist and revolutionary scientist, Marx was best known for his work in economics. He laid the foundations for today s theories of labor and capital. 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Therefore, Karl Marx became a revolutionary after his death in 1883. Karl Heinrich Marx was the oldest of nine children born to Heinrich and Henrietta Marx in Trier, Prussia. His father was a successful lawyer who admiredRead MoreYoung Marx Health : The Most Unfortunate Being Of The Whole Machine928 Words   |  4 PagesUniversity, he expressed his concern about young Marx health: ‘†¦do not forget that in this miserable world it is always accompanied by the body, which determines the well-being of the whole machine. A sickly scholar is the most unfortunate being on earth. Therefore, do not study more than your health can bear’. Karl, however, did not follow his father’s advice regarding his health. But his father would later help him avoid the draft. After his 18th birthday, Karl was excused from the military service afterRead More Biography of Karl Marx Essay1451 Words   |  6 PagesBiography of Karl Marx Karl Marx was a professional intellectual and philosopher. Throughout Marxs life, chance meetings with other professional intellectuals and philosophers helped guide Marx to his final destination. Although Marx died in March of 1883, some 122 years ago, his theories are still being studied, and in some cases, used in some governments. In his lifetime Marx explored many different social settings and groups. His final accumulation of work can be found inRead MoreCulture, Socialization, And The Family923 Words   |  4 Pagesglobalization, our society becomes a big village where people especially young generation doesn’t have a choice, they have to learn how to interact with millions of cultures that is the main reason why I decided to choose this three ressources:Culture,Socialization,and The family First of all, talking about culture, it can be define as the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. 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A Brief Note On Hip Rap Culture And Hip Hop - 1862 Words

Willis 1 Jasmine Willis MUS 2101 23 November 2014 Final Research Paper Hip Hop Culture â€Å"Hip-hop gave a generation a common ground that didn t require either race to lose anything; everyone gained.† -Jay-Z. I truly believe that the culture of hip hop really does have the power to bring people together. Hip hop is capable of bringing unity and even a sense of community amongst different people and different culture. The world is very diverse place filled with a mixture of various backgrounds, environments, beliefs, practices, etc., but Hip Hop can provide a common ground with a culture that can benefit everyone, and I think that this movement of Hip Hop has begun and is still occurring. I chose to do this research topic for my final project out of sheer curiosity and interest in the subject. I do love all of the multi-faceted aspects of Hip Hop. The origin, the art, culture, the people, all of it. However, I did feel like I was missing out on the facts, history, and even the education, some might say, I was highly interested in learning more a bout the culture of Hip Hop, and was greatly excited when I decided to research and present on this topic. Throughout this research, the information that will be presented will cover the history of Hip Hop, including some influential people and places, while also going through some key elements of Hip Hop and a timeline that will result in the Hip Hop of today. This basis and foundation of Hip Hop will evaluate and inform how HipShow MoreRelatedAnalysis Of Rhymes : The Poetics Of Hip Hop1098 Words   |  5 Pages– Book of Rhymes â€Å"Rap is poetry† (xii). To any avid fan of the genre, it is a statement that seems obvious. The words could easily be the musings of a listener first introduced to the art form, not the focal point of an entire work of contemporary criticism. 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In publishing, theatre, films, television and popular music-industries largely controlled by white men--Blacks continually struggle for both a voice and representation.Read MoreAs A Kid, I Can Vividly Remember Sitting In The Back Of1988 Words   |  8 Pagesout more and more types of music, I developed an interest in rap specifically, because I liked how the beats sounded and words rhymed. As time has gone on, I have come appreciate the lyricism in rap, as well as the story that can be told through it, and have developed an interest in its history. Since about the 1980s, specific areas in our country, such as New York and Southern California, have developed the foundations for hip hop culture and music. From the early successes of groups such as NWARead MoreThe Music Of Rap And Hip Hop1813 Words   |  8 Pagesvideo not only captivated the minds her massive fan base but it also disordered both the hip-hop culture and the community of individuals of feminist political movements. The lack of credit presented to Minaj was overwhelming; many have forgotten the path in which she has caved for many upcoming artists who chose to become rappers. She has proven her ability to be an outspoken woman in the world of rap and hip-hop, an industry that finds itself in constant battle with ideas of women and sexuality. ByRead MoreWomens Music Essay2123 Words   |  9 PagesFor nearly thirty years, popular culture has been an ever transforming mosaic of human flesh, or more specifically female flesh. While it has been known for decades that †sex sells†, this statement has taken on bizarre, and at times offensive aspects. It seems that the more modern we become, the more sexually explicit and objectifying media content becomes. This fact remains true across multitudes of media formats; today everything from vacuum cleaners to toothpaste is madly exciting by sex appealRead MoreA Comparative Study of the Influence of the Pinoy Rap Battle â€Å"Fliptop† and Balagtasan to High School Students6886 Words   |  28 PagesA Comparative Study of the Influence of the Pinoy Rap Battle â€Å"Fliptop† and Balagtasan to High School Students of xxxxxxxxxxxx xxxxxxx A Research Work Presented to: The Faculty of High School Department (xxxxxxxxxxxxxxx) In Partial Fulfillment of the requirements for the Secondary Academic Course Presented by: xxxxxxxxxxxxx X – Aristotle xxxxxxxx, Philippines March, 2012 Chapter I Introduction Fliptop is a rap battle league that puts two people in a match to have them insultRead MoreX: the Influenced and Influential Generation Essay1775 Words   |  8 Pagesexposed to so much information. One thing remains unchanged, as with past generation; the relationship between us and our parents. Jamake Highwater once said, the greatest distance between people is not space, but culture.(301) This is true, my generation has their own culture, one which is of course different than that of our parents. We are still considered rebellious. We listen to music that is different than what our parents listen to, we dress in a way that upsets them, and act in waysRead MoreThe, Blurred Lines, By Robin Thicke1256 Words   |  6 Pagesof 2013 (Dredge 1). Thicke anticipated gaining fame from the song’s catchy beat, but the song would also bring him infamy, as many thought the song promoted misogyny and rape culture. Thicke’s hit single eventually reignited a debat e over the role of sexism and misogyny in pop culture and music lyrics in particular. A brief analysis of contemporary popular music evidences that sexist and misogynistic themes are prominent within the lyrical content of many songs. Once one recognizes the almost undeniableRead MoreRock And Roll : Rock Roll1169 Words   |  5 Pagesartists in Rock-n-Roll who will always live on in their music. Many teenagers were also to identify it due to its rebellious nature their disapproval of the cold war. Towards the end of the 1950s, Rock-n-Roll was ending on a particularly bad note, with a brief decline: â€Å"Chuck berry was on the verge of being convicted for having transported a minor across state lines; Elvis was in the army; Little Richard had left popular music for the ministry, Jerry Lee Lewis had effectively been black listed forRead MoreCultural Appropriation Is Not Inevitable And Not Ethical1754 Words   |  8 PagesRelevancy for target audiences is a large aspect of marketing to maintain interest within the target market. However, ethical and moral considerations need to be understood when using aspects of other cultures, especially when re-selling and mass marketing ideas that emerge organically within society (mainly minorities). Ethics can mean many different things, so in this essay there will be a general focus on cultural appropriation including basic information on why it is wrong and a comparison of